What are TikTok Ads? How to Register and Their Costs?

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Social media platforms now commonly offer advertising services, including Instagram, Facebook, Twitter, YouTube, Google, and TikTok. If you’re unsure about utilizing this service, read on to learn more.

What are TikTok Ads?

TikTok Ads is a dynamic marketing tool that helps push videos onto users’ FYP, also known as the For You Page, with insider precision.

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Looking to spread the word about your products or services on TikTok? Paid promotion can be a great option, allowing you to share videos that showcase your brand or offer exclusive deals to your followers. Of course, if you’re on a tight budget, you can also try creating attention-grabbing videos that encourage engagement and sharing.

However, it’s not always easy to create compelling content on your own. That’s where TikTok ads come in – giving you an instant boost in views, followers, and engagement. With targeted marketing options, you can be sure that your ads are reaching the right people and making a lasting impression.

What is the Cost of TikTok Ads?

To advertise on TikTok, a daily budget of at least Rp200,000 for ABO is necessary, as lower budgets are not accepted. For CBO advertising, a minimum campaign budget of IDR 500,000 must be prepared. What distinguishes the two budget levels, ABO and CBO?

  • With ABO, you have the freedom to establish your own budget. However, a minimum expenditure of Rp200,000 is required. This allows for flexibility and customization in your spending choices.
  • TikTok’s CBO automatically allocates advertising budget to optimize performance and generate the most affordable CPC. To qualify for CBO, a minimum of Rp500,000 per campaign or 6-7 million rupiah per month is required. A smart choice for savvy advertisers.

Advertising on TikTok comes at a high cost compared to other social media platforms like Facebook, where the minimum advertising price is Rp10,000. However, many viral trends begin on TikTok. Whether to advertise on this platform or others is up to your discretion. Alternatively, consider TikTok Promotion as it offers cheaper rates at only Rp15,000 per day. The features provided can also enhance sales input, traffic, and followers.

How to Register for TikTok Ads

Step 1: Registering for TikTok Ads

To register, utilize the website instead of the app. It’s worth noting that the TikTok Promote within the application is distinct from TikTok Ads. Make sure to keep this in mind.

To get started with TikTok Ads, simply head to their site and hit create an ad. From there, make sure to provide as much accurate personal information as possible during the registration process.

Step 2: Craft an Advertisement or Campaign

Once you finish registering, you’ll be redirected to a dashboard page that showcases a range of menus.

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To get started, select the campaign menu and hit create. You’ll then need to pick your campaign goal from three options: 1) driving traffic to a specific page, 2) encouraging conversions like purchases or sign-ups, or 3) targeting audiences to install your app.

Choose the intended goal for the advertisement and move on to the following step.

Step 3: Who is the Intended Recipient for the Detailed Information?

Prior to launching your advertisement, you must first decide where to advertise (including outside TikTok), and then provide the necessary details such as display, image, and category. Additionally, you will need to complete the target market section which requires inputting a plethora of data, including but not limited to gender, age, and language.

Step 4: Arranging Your Finances and Scheduling Your Advertisements to Go Live

Once you arrive at the budget menu, choose your desired spending limit and set the display duration for your ad – whether it be for a single day, a week, a month, or any other duration.

After correctly setting up everything, TikTok approval is the final step before being able to monitor your ads on the dashboard menu. Learn about TikTok ads and registration by checking out Bumiku.web.id‘s tutorials.

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