Jaka
Pixel TikTok, a Javascript code installed on a website, enables seamless connection to TikTok. What’s the purpose behind this website-TikTok integration?
TikTok Pixel, a form of advertising on TikTok, can amplify traffic to your website with each ad click. Additionally, by linking your website to TikTok, you can gather valuable data about user activity, accessible via the TikTok dashboard.
Understanding the Functionality of TikTok Pixel
Once a TikTok Pixel campaign is established, the scheduled TikTok advertisements will begin appearing in users’ FYP. Every time a viewer interacts with the ad, TikTok gathers valuable information.
The information comprises the time of page view, product purchase, IP address, device type, phone brand, operating system, browser details, cookies, metadata, and button clicks. It is crucial to gather such data for enhanced user experience.
As the user encounters different events, they proceed to take appropriate action – clicking a button, visiting a new page, or the like. Their activity on the website will be displayed for observation.
The ultimate objective of TikTok Ads is to encourage users to make purchases. However, even if they don’t, their browsing behavior on your website can provide insights into the preferences and traits of potential customers.